No Longer an Advertising Agency
Multimedia consulting & management and content production
Wasabi Kikaku was incorporated as an “Advertising Agency” in the State of New York in December 2002.
Since October 2016, we have stopped calling ourselves an “advertising agency” and are now correctly calling ourselves, albeit longer, “Multimedia Consulting & Management, and Multimedia Content (writing, design, and video) Production.”
We live in an age when most companies and individuals have websites and social media. There is less need for “intermediaries” or “agents” with the media. Anyone can easily transmit information to the world. Furthermore, it is now easy to create websites and advertisements. Even videos can be made with a cell phone.
However, there are some questions to be answered. Whether it works or not, whether it is cost-effective or not, is a different story.
We are constantly reviewing, improving, and challenging our media and PR efforts through regular discussions with existing clients as much as possible.
This is not a temporary process, but rather a steady but steady renewal of content, just like the renewal of cells in the body, to ensure that we always operate and produce the best possible effect within a set budget.
If you have any of the following in mind, please contact us. A free initial consultation and estimate.
- Social media management, including Google AdWords, Facebook ads, and YouTube ads.
- Improvement/updating of website content for SEO purposes.
- Review of current media and content. Review of cost effectiveness.
- Regular web analysis, reporting, and recommendations using Google Analytics.
- Creation of a responsive website using WordPress.
- Other services upon request. Newspaper and magazine advertisements, videos utilizing computer graphics, and PR.
Founder
Kaz Matsumoto
CEO/President
After graduating from university, he joined Hiryu Kikaku in Tokyo as a copywriter. He then worked for MADRA and Creators Group MAC, both in Tokyo, before joining Japan Communications in Toronto, Canada. In addition to copywriting, he wrote essays and feature articles. He then joined Kang & Lee Advertising in New York as a copywriter. There, he produced TV commercials and print ads for the Asian American market, including China, Korea, and Vietnam. After obtaining permanent U.S. residency, he joined the Americas office of Japan Airlines in New York, where he was responsible for public relations and advertising in North and Latin America. He managed public relations and advertising in North and Latin America.
In 2002, he founded Wasabi Kikaku.
Media
“New Year’s Message”
Nihon Keizai Shimbun Americas Edition(Japanese)
Company Profile
| Corporate Name | Wasabi Kikaku, Inc. |
| Office | 237 West 115th Street, Suite 3C, New York, NY 10026 |
| TEL | 212-777-7777 |
| Established | mail@wasabikikaku.com |
| Established | December, 2002 Wasabi Kikaku, Inc. was incorporated in the State of New York in December, 2002. |
| President / CEO | Kazuyuki Matsumoto |
| Services | Multimedia Consulting/Management Website operation and management, including online stores. Social media management and creation and management of Google, Facebook, and YouTube ads. Updating website content for SEO purposes. Review of current media and content. Review of cost effectiveness. Regular web analysis, reporting, and recommendations using Google Analytics. Media planning and purchasing. Creation of multimedia content (design, copy, video, etc.) Responsive WordPress website creation. Production of WordPress (WooCommerce) and Shopify online store websites. Japanese/English copywriting and translation. System development using PHP and MySQL. CG animation production. Planning and production of HD/4K videos for TV, YouTube, and websites. Design of print ads, flyers, booklets, catalogs, postcards, etc. PR/Media Production and distribution of press releases to Japanese and non-Japanese media outlets in North America. Media purchasing. We also handle submission procedures for production materials. Advertisement tracking. |